Thursday, 17 February, 2022
Elasticrun – Logistics/commerce – India
Elasticrun is a commerce and logistics company setup in India to help supply grocery stores with products. The data-centric company uses AI to help streamline the process.
In India there are over 12 million grocery store owners. Most are small independents that travel miles to wholesale businesses not knowing the availability of stock.
ElasticRun have designed a network where wholesale and retail companies can trade as well as the crucial logistics/commerce between parties.
The AI results
ElasticRun uses Microsoft Azure, Kubernetes and Microsoft Azure to automate the logistics from product ordering to delivery. With this technology they handle orders from over 200,000 stores from 19,000 villages. The plan is to grow this to 2 million stores over the next year.
Thoughts and insights
The key to Elasticrun success is harnessing the power of data. Having a good data strategy and infrastructure can help transform a business. This is a very good example of using AI in FMCG (Fast Moving Consumer Goods) market. Azure is able to handle huge amounts of data, saving huge amounts of time and resources throughout the product chain. I can other forms of data to be included ie weather, news to anticipate future issues and risk analysis.
Technology areas covered
- AI logistics
- AI warehousing
- AI transportation
- AI ecommerce
- AI cloud stack
- Data management
More information: More about Elasicrun case study and Elasticrun website
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About case studies
One of the hardest things in business is to imagine what is possible with new technology. The case studies are designed to give a digest on projects around the world using the latest technology along with my insights. It is also a way of showcasing the companies and their products, services and innovation. Please note that we have no connection with companies named unless stated.
About Mike Nash
I also work with companies and clients around the world offering the latest AI advice. After many years creating and running successful businesses, I bring a wealth of commercially minded experience to help achieve the best with AI possible.
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