Berlin-based startup Freshflow has just raised $1.8M for future investment and growth. Freshflow has developed an AI platform to reduce food waste with some of the largest grocery retailers in Germany.

The Freshflow AI platform helps the ‘just-in-time’ fresh product supply chain for supermarkets. The system monitors demand, and the AI helps reduce the over or undersupply of fresh produce. To make better decisions, the AI also analyses a wide range of data, including sales, timing, local events, weather, shelf lives and more. The company says its platform has helped retailers get a ‘28% reduction in food waste and a 16% increase in revenue’ over traditional means.

“For most grocers, deciding on order quantities for fresh produce is incredibly challenging, especially when relying on gut feeling, experience and tedious pen and paper methods. Freshflow takes the guesswork out of the equation by making the perfect order on autopilot, giving retailers back the gift of time, money and supplies.” – Retail Innovation hub.

Thoughts and insights
Most supermarkets are on tight margins, and buying decisions can be critical. A decision could mean the difference between making a profit or creating massive food wastage and economic losses. Food or capital waste limitation can help the company prosper and the environment. AI is a perfect application for this.

The AI model can be fed vast amounts of data and make incrementally accurate daily decisions. Also, as new intelligence appears, this can be loaded into the model for a more precise prediction. Most companies will have this aspect in their procurement procedure, and I see Freshflow rolling out across continents. The key to its success with is the ‘freshness’ of the data and the AI model. Keeping these updates could yield huge returns in the long term.

More information
Freshflow website
Retail innovation article

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