Key insights

• Embrace data understanding throughout your organisation
• Data can help spot new opportunities
• Inform the whole organisation of the importance of data and AI
• Instil trust in data and AI governance throughout the organisation

Power of data
Data is essential to modern enterprises because it provides valuable insights and enables informed decision-making. Organisations can identify trends, patterns, and relationships that inform strategy, operations, and customer engagement by collecting and analysing data. Data also helps optimise processes, reduce costs, and increase efficiency. The ability to quickly and accurately analyse data enables companies to respond to changing market conditions and customer preferences.

Building blocks
A great proponent of all these ideas is Orlando Machado. He has been chief data officer for the LEGO Group since 2021, and DataIQ ranked him number one on its list of the most influential people in data-driven businesses. In a recent interview with McKinsey’s David DeLallo, Orlando explains how he’s helping strengthen LEGO’s data and AI foundations. Here are the key points discussed:

Data

• Various data – LEGO generates data in multiple processes such as product design, development, manufacturing, retail, supply chain, logistics, brand building and consumer engagement.
• Data framework – The framework helps people understand the positive use of data and how it can benefit consumers.
• Data process – LEGO is improving processes and creating better customer experiences using AI and data.
• Responsible data – LEGO launched a data ethics framework to promote the responsible use of data.

AI

• AI use – LEGO uses AI is used to make processes more efficient and improve customer experience.
• AI prioritisation – LEGO prioritises customer experience using AI and data.
• AI driving benefits – LEGO wants to help people understand that responsible AI can deliver benefits to critical consumers

Closing thoughts

Central to Orlando’s approach is creating an AI-powered, self-service, data-driven organisation. A key aspect in fostering innovation and opportunity at LEGO for years to come. Thank you Orlando and Mckinsey.

More info

Interview with Orlando Machado

Please note

I have no affiliation with the companies/technology/people mentioned. This analysis is 100% independent for the benefit of the data/business community. Please feel free to share this on your social network. Thank you.

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