85% of brands think AI is important for customer engagement – Interesting report by LivePerson

Analysis of data from more than 2500 customers and more than 1000 brand executives shows that many businesses can better comprehend and respond to customers’ needs.

Key points

In the talk, she covers the principles of data mesh:

• A majority of consumers have a favourable impression of messaging and AI, but marketers have not fully used this.
• 75% (83% for ages 18-24) are more inclined to buy from a company if they can communicate with the brand via messaging rather than call.
• Customers of all ages report feeling more loyal to brands that use automation and AI to power their experiences.

Key thinking and insights

Users are becoming increasingly accustomed to interacting with AI in everyday life. Generations of all ages agree that personalised experiences powered by automation and AI will win their allegiance. There has never been a better opportunity to use AI for targeted marketing and client interactions.

More

• Check the report out (It may require your details)

Please note

I have no affiliation with the companies/technology/people mentioned, and it is designed to highlight the thinking. This analysis is 100% independent for the benefit of the data/business community.

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