What do consumers actually think about AI and the companies that embrace it? Do AI-driven products represent more opportunity or loss of control.
In this interesting ‘AI Natives’ report, Polengo gauge how customers think about AI technology. The idea is look at AI perception and how to mitigate against this for successful AI implementation.
This is a really interesting concept as there are clients/customers that are reticent to apply or AI. By knowing their concerns can allow you to plan your AI products and services for maximum impact.
Key finding 1
40% have not implemented certain AI technology as think it does not exist yet.
Thoughts and insights: This is a shocking statistic as the technology clearly exists. Therefore, this is an awareness thing. Good to demonstrate and educate the AI technology possibilities.
Key finding 2
“Nearly 2/3 of people think that over the next 10 years, AI will have a positive impact.”
Thoughts and insights: Confidence in AI and data usage will always increase as the technology and the governance improves. The key is to address this head on and build 100% confidence in your AI application.
Key finding 3
“Collaborating with AI is the new normal. People increasingly expect platforms, products and services to act like AI technologies”
Thoughts and insights: As more companies use AI in their products and services, the more they are lifting the bar for the new normal.
Key finding 4
“61% of people feel more comfortable when companies clearly explain how they protect personal data”
Thoughts and insights: The use of personal data is a very sensitive area. Having good data governance in place, helps strengthen the integrity of the technology and its use. Once governance is in place, explain to customers how and what data is being used. This will lead to higher confidence and adoption.
Key finding 5
“Technology is now one of the most important decision-making factors for consumers under the age of 45. It’s more important than customer service, design, social media, and even company leadership”
Thoughts and insights: Technology is becoming super important throughout every strand in society. It has become the new norm and a benchmark standard for all companies. Companies should look at developing technologies that will add value to their customers experience.
This is an interesting report. It highlights that there is a huge appetite for AI and that the key to its success and adoption is the need for good data governance.
Read the report here – (Needs a few details)
Contact Mike Nash today
If you are a company in need of finding the right AI team or the right AI strategy/approach, please feel free to contact me. Whether you are start-up or multinational/government get in contact today and see how I can add value to your organisation.