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Saturday, 30 April, 2022

AI Business news and insights – SWISS using AI

SWISS Air Lines exploring opportunities with new data driven AI platform

SWISS, SWISS Air Lines or SWISS International Air Lines (SWISS) have been strategically working with Google to develop a new cloud, AI platform. This is a pioneering project for their group.

“SWISS can utilize dynamic parameters, such as passenger and cargo demand or individual aircraft performance, to better plan which type of aircraft will be most efficient for a particular route. The resulting fuel savings also help reduce SWISS’s carbon dioxide emissions.” – Swiss International Air Lines press release  

Thoughts and insights

SWISS airlines, like many airlines, use and generate huge amounts of data. By leveraging huge amounts of data, they will be able to learn or extract insights. This in-turn improves every aspect of their business. Collecting data is one thing, but using and extracting value is another. Building an AI/ML ecosystem, can allow companies like SWISS to build and deploy ML at ease. Having a AI platform can bring a wide range of benefits throughout the organisation – Extracting insights/opportunities as well as reducing large unforeseen costs.

SWISS are clever by focussing on 3 main areas:

  1. Customers – Customer driven AI, data infrastructure. Using AI to build efficiencies and features can add value to the customer experience as well as cost savings too. Having an AI platform in place, they will be able to explore new opportunities.
  2. Operations  – Using data to improve the day to day operations efficiency as well as reduce costs at every level of the company.
  3. Environmental – There is huge pressure on airlines to fulfil their ESG operations. By building a platform with this at its core will enable them to be more environmentally friendly and build in huge efficiencies too.

It is also encouraging to see large companies creating strategic alliances with cloud providers like Google. Historically, companies of this sized developed in-house (on prem) divisions for this. This flexible approach allows the company to have a turn-key infrastructure without the time/cost burden of building large tech/data divisions.

In the future, I see this approach become a standard for most airline companies. Will be good to see how they use this technology and possibly spin it out to other airlines in their group.

More information
SWISS press release
SWISS website

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