There is no doubt that Augmented Reality (AR) is revolutionising retail. So many retailers are embracing the power of AI to allow customers to connect to products quickly. The faster customers connect and visualise the product, the faster they will buy. Etsy has embraced this with their new technology offering.
The new Etsy app allows you to visualise 5M paintings, photos and prints. Etsy Chief Product Officer Kruti Patel Goyal announced in their ‘Beta’ launch, the iOs app bring to life 5m artworks direct to everyone’s phone. All you do is start the app and it will place the artwork over your live view of your room. The idea is to start with artwork and then move to other categories.
Coresight research report predicted that the global reality technology market, which includes AR and VR, could grow to $18.8 billion in 2020. This is a good move from Etsy.
Facts about Etsy
- Founded 2005
- 66M items for sale
- 2.7M active sellers
- 46.4M active buyers
- $5B Annual gross sales
My key thoughts
- AR is going to revolutionise retail environment. No longer will you be using your imagination, you will use your phone to give you an idea.
- Successful AR apps like IKEA shows how you can quickly visualise products directly in your home with one click.
- This year Shopify, Kendra Scott, L’Oreal and Asos have all launched successful apps allowing customers to get a different level of retail experience.
Etsy blog release – click here
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I am a technology consultant helping business and organisations get the best out of technology. I am unique as I offer the latest technology and vendor neutral advice, combined with years of experience in technology and business. My aim is to add value to your business or organisation.
Please contact me for more information on augmented reality and how I can add value to your business or organisation.