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Tuesday, 4 January, 2022

Gartner predicts 75% of B2B sales will be using AI by 2025

Gartner have released an interesting report on how AI will help B2B sales by 2025. They predict that by 2025, 75% sales organisations will augment traditional sales with Artificial Intelligence (AI).

As Steve Rietberg puts it: “Sellers can no longer exclusively rely on intuition-based selling to push a deal over the finish line. Tomorrow’s sellers must learn to use data today to effectively manage their sales cycles as the use of information will become more critical to their success over time.”

Gartner research then talks about how sales training will teach more than seller skills using latest AI/ML tools. They advise that sales leaders should:

  • Audit current tech for AI compatibility
  • Prepare strategy for AI migration
  • Increase training of this and data literacy skills

Mike Nash insights
I would totally agree with this report. Many organisations are briefly touching on AI technology in different ways, from data collection, CRM, to communication. To maximize on the opportunity of AI, organisations should look at the value and opportunity of using AI and embrace this fully to get maximum benefit. Evidence shows that engaging fully in AI can not give a higher return, but give greater insights to drive sales and the enterprise further.

About Mike Nash

I also work with companies and clients around the world offering the latest AI advice. After many years creating and running successful businesses, I bring a wealth of commercially minded experience to help achieve the best with AI possible.

So whether you are start-up or multinational/government get in contact today and will be happy to started. Please feel free to contact me today.

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