Gartner has released an interesting report on how AI will help B2B sales by 2025. They predict that by 2025, 75% of sales organisations will augment traditional sales with Artificial Intelligence (AI).

As Steve Rietberg puts it: “Sellers can no longer exclusively rely on intuition-based selling to push a deal over the finish line. Tomorrow’s sellers must learn to use data today to manage their sales cycles as using information effectively will become more critical to their success over time.”

Gartner’s research then discusses how sales training will teach more than seller skills using the latest AI/ML tools. They advise that sales leaders should:

• Audit current tech for AI compatibility
• Prepare a strategy for AI migration
• Increase training in this and data literacy skills

Mike Nash insights
I would agree with this report. Many organisations briefly touch on AI technology in different ways, from data collection CRM and communication. To maximise the opportunity of AI, organisations should look at the value and possibility of using AI and embrace this fully to get maximum benefit. Evidence shows that engaging fully in AI can not give a higher return but give more significant insights to drive sales and the enterprise further.

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